DIYcouture has made two unusual clothing collections: rather than purchasing
a garment, the DIYcouture customer purchases a set of simple, visual
instructions, which enable them to make that garment themselves.
The instructions remove the need for complex sewing patterns. Diagrams and pictures take the maker through the creation
process, so that unique, personally fitted pieces of clothing are accessible to anyone.
The DIYcouture collections are groups of simple, classic pieces that can be
almost endlessly re-invented.
These form the seed of an infinite, mushrooming mega collection by a multitude of makers. Each of the pieces is a possibility
brought to life again and again in a new incarnation by every person that chooses to sew it themselves.
Inspired by the thousands of invisible pairs of hands around the globe that make the clothes we buy, DIYcouture hopes
to inspire people to get up to their elbows in the 3-dimensional world of creation. It supports the slow revolution.
Helping people to produce garments that are precious, rather than disposable, this is the antithesis of fast-fashion.